Marketing and Influencer Templates

Paid endorsements are advertising, and advertising law applies to them. When a brand pays or gives free products to a creator, both the brand and the creator are expected to make the connection clear in every post, and regulators hold brands responsible for monitoring the creators they work with. Claims made in sponsored content must be truthful and supported, the same as any other advertising.

The agreements in this category are written to the endorsement and disclosure rules of a named regulator. They set out the deliverables, timelines, approval process, payment, usage rights and exclusivity, and they require clear disclosure of the relationship, with guidance notes on what a compliant disclosure looks like. Shaded fields mark the campaign details to complete.

Keep the brief, approvals and published posts together with the signed agreement. They show that the brand took reasonable steps to make sure endorsements were disclosed and accurate.